Do you think of YouTube as just a video platform? It’s actually the second most popular search engine after Google and makes it a valuable channel to marketers that can’t be ignored.
If you want to use video in your marketing, it’s essential to keep an eye on the most popular YouTube videos, searches, and topics. This can help feed your video content strategy by understanding popular trends on the video platform, from reviews to how-tos and more.
Although there isn’t any officially released data, a few tools can help you to understand what are the most popular YouTube videos. Another option is to find Youtube trending topics data in Google Trends.
For reference, we compiled a few lists of top trending topics that can give an indication of what is the most searched thing on YouTube in 2021.
What Is the Most Searched Thing on YouTube in 2021?
Most Subscribed YouTube Channels
Apart from looking at top trending videos on YouTube, it’s also useful to keep up with trending channels and what content they produce that is resonating with users.
In May 2021, the most subscribed YouTube channel is T-Series, India’s music and movie studio. The top channel has 50 million subscribers more than YouTube Movies, the second most subscribed channel.
Out of the top ten most subscribed channels, the dominant topics are:
source - https://www.semrush.com/blog/most-searched-on-youtube/